Anyone with a smartphone can quickly find cheap  copies and gray-market discounts of every mass produced product ever made.

One of the biggest challenges for any storefront retailer is competition from online sellers. Many offer only push-button info-packets of product information before the sale, and even less afterwards. With no sales staff or commercial rent to pay, they often sell products at unmatchable discounts -- and then just disappear. That's no way to treat a customer! -- and it's sure to give even a great product a bad name.